Free Pamphlet,
New Web site Clear up Misconceptions (ARA) - Sporting the coolest clothes, getting the hottest new haircut, being on
top of the latest trends...for teens, looking good is a top priority. But for more than 20
million teens, an embarrassing problem -- equal parts medical condition and cosmetic
emergency -- threatens to cramp their style. The problem is acne.
Many teens resort to remedies they have heard about from
friends, often with disappointing results. "Unfortunately, acne treatment myths can
do more harm than good," says Hilary Baldwin, MD, associate professor of dermatology
at the State University of New York at Brooklyn. "For example, many teens believe
they can scrub pimples away. In fact, scrubbing can irritate your skin, and it can
actually make acne worse."
Assistance is also sought at the makeup counter. But teens
who are anxious to cover their acne with makeup often apply too much, or use the wrong
kind of cosmetics for their skin. According to Michael Criscuolo, a makeup artist whose
clients include young stars from film, television and music, such mistakes only confirm
that teens are hiding something, and can draw attention to the problem.
A new free brochure, In the Clear: A Guide to Surviving
Pimples, offers teens advice on controlling acne, and makeup tips from Criscuolo on how to
cover pimples effectively and mask some of the temporary redness and irritation that may
accompany some acne treatments.
"You don't have to be a professional makeup artist to
minimize the appearance of acne," he says. "With effective acne treatment, the
right makeup tips, and some practice, anyone can have healthy, great looking skin."
Criscuolo's tips also include specific ingredients to look
for or avoid in cosmetics, and how teenage boys can cover acne without anyone knowing.
"There are lots of products guys can use -- tinted moisturizers, cover-up sticks and
bronzing gels -- that can be applied at home. No one has to know," says Criscuolo.
The brochure also debunks some common myths about acne
causes and treatments, and provides a list of "acne essentials" every teen
should have.
Perhaps the most important "essential," according
to Dr. Baldwin, is patience. "Acne cannot be cured, but it can be controlled,"
she says. "Your dermatologist has access to a vast array of medically proven
treatments, such as RETIN-A MICRO (tretinoin gel) microsphere, 0.1%, to help control acne
long term.
In the Clear: A Guide to Surviving Pimples and a $5 gift
certificate toward the purchase of RETIN-A MICRO, when prescribed by a physician, are
available by calling toll-free, 1-877-738-4624 or by visiting www.pimpleportal.com.
The Pimple Portal explains what does and doesn't cause
acne, how the condition can be controlled, and includes information about a variety of
over-the-counter and prescription treatments. In addition, the site includes more advice
from Criscuolo on how girls and guys can cover up pimples.
Among the site's educational and fun features:
- An "Acne Scope" which allows viewers to get a
close-up view of how pimples form
- An Acne Myths Quiz
- An "Ask the Expert" section, where visitors can
ask Criscuolo and a panel of dermatologists questions about acne, makeup, and subjects
ranging from skin to nails to hair. One new question is featured every week and all
questions are archived.
- Video footage of Dr. Baldwin and Criscuolo offering tips
and advice for teens
- "Face Invaders", an acne-themed adaptation of
the "retro" videogame favorite
- Custom-postcards, visitors can send to on-line friends.
RETIN-A MICRO is a form of the popular acne treatment
RETIN-A (tretinoin). The medication uses a technologically advanced Microsponge system
designed to minimize the irritation commonly experienced with the highest strength of
RETIN-A.
In clinical studies, the RETIN-A MICRO irritation profile
was found to be similar to a mild, local irritant. The most common adverse reactions to
RETIN-A MICRO were limited to mild or moderate irritation of the skin. Severe cutaneous
irritation occurred infrequently. Full U.S. Prescribing Information is available on the
Web site.
Courtesy of Article Resource Association, www.aracopy.com,
e-mail: info@aracopy.com
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